100 things every designer needs to know about people : what makes them tick? / Susan Weinschenk.

By:

Weinschenk, Susan [author.]

Material type: Text

TextPublisher: Berkeley : New Riders, 2020Edition: Second editionDescription: 256 pages ; 24 cmContent type:

text

Media type:

unmediated

Carrier type:

volume

ISBN:

9780136746911
0136746918

Other title:

One hundred things every designer needs to know about people
Hundred things every designer needs to know about people

Subject(s):

Design -- Psychological aspects

DDC classification:

745.4019 23

Summary: Behavioral science leader and CEO at The Team W, Inc., Susan M. Weinschenk, provides a guide that every designer needs, combining real science and research with practical examples on everything from font size to online interactions. With this book you'll design more intuitive and engaging apps, software, websites and products that match the way people think, decide and behave. Here are some of the questions this book will answer: What grabs and holds attention? What makes memories stick? What motivates people? How does listening to music make people feel? How do you engineer a decision? What line length for text is best? Are some fonts better than others? We design to elicit responses from people. We want them to buy something, read more, or take action of some kind. Designing without understanding what makes people act the way they do is like exploring a new city without a map: results will be haphazard, confusing, and inefficient. Increase the effectiveness of your designs by using science-backed examples on human behavior. - Amazon

Tags from this library: No tags from this library for this title. Log in to add tags.

Holdings
Item type	Current library	Collection	Call number	Status	Date due	Barcode	Item holds
700 - 799	West Grey Durham Branch Shelves	Non-fiction	745. 401 WEI (Browse shelf(Opens below))	Available		33321003234383

Total holds: 0

Browsing West Grey Durham Branch shelves, Shelving location: Shelves Close shelf browser (Hides shelf browser)

Previous							No cover image available	Next
Previous	741.594 Lee Pride and prejudice and zombies : the graphic novel /	743.3 SID The art is the cloth : how to look at and understand tapestries /	743.6 Bamme The artist's guide to animal anatomy : An illustrated reference to drawing	745. 401 WEI 100 things every designer needs to know about people : what makes them tick? /	745. 5 SIM Simply handmade : 365 easy gifts & decorations you can make /	745.5 BOY Dazzling duct tape designs : fashionable accessories, adorable décor, and many more creative crafts you make at home /	745.5 OBE How to start a home based craft business.	Next

Previous edition: 2011.

Behavioral science leader and CEO at The Team W, Inc., Susan M. Weinschenk, provides a guide that every designer needs, combining real science and research with practical examples on everything from font size to online interactions. With this book you'll design more intuitive and engaging apps, software, websites and products that match the way people think, decide and behave.

Here are some of the questions this book will answer:

What grabs and holds attention?
What makes memories stick?
What motivates people?
How does listening to music make people feel?
How do you engineer a decision?
What line length for text is best?
Are some fonts better than others?

We design to elicit responses from people. We want them to buy something, read more, or take action of some kind. Designing without understanding what makes people act the way they do is like exploring a new city without a map: results will be haphazard, confusing, and inefficient. Increase the effectiveness of your designs by using science-backed examples on human behavior. - Amazon

There are no comments on this title.

to post a comment.